The Fires Within
June 26, 2008
“What does a stubbed toe or a splinter in a finger have to do with your risk of developing Alzheimer’s disease, suffering a heart attack or succumbing to colon cancer? More than you might think. As scientists delve deeper into the fundamental causes of those and other illnesses, they are starting to see links to an age-old immunological defense mechanism called inflammation–the same biological process that turns the tissue around a splinter red and causes swelling in an injured toe. If they are right–and the evidence is starting to look pretty good–it could radically change doctors’ concept of what makes us sick. It could also prove a bonanza to pharmaceutical companies looking for new ways to keep us well.”
By CHRISTINE GORMAN; ALICE PARK; KRISTINA DELL
Read the full article at Time.com
Roundtable: Medical Device Marketing Today
June 18, 2008
Medtech marketers are challenged to develop consistent messages for distribution through ever-changing media.
Moderated by Lori Luechtefeld
Medical device marketers today are harnessing novel approaches and cutting-edge tools to facilitate communication with their varied audiences. For this issue’s roundtable discussion, MX called upon a panel of experts to provide their views about the current state of marketing for medical devices, as well as the value of new tools and techniques being implemented by companies of all sizes (see sidebar).
Read the full interview at MedicalDeviceLink.com.