dzxmedical.com

Using Technology to Boost Earnings

bbichey — Thu, 11 Jun 2009 03:10:49 +0000

In the last few weeks the nation has witnessed some of the most volatile economic changes in history. Bailouts of major industries and possible bankruptcies in corporations once thought to be at the foundation of our national financial strength are in the news every day.

Expenditures on National Healthcare are sure to be effected by any down-turn in the economy. Medicine is no longer recession proof, especially at the grassroots level where we see physicians delivering care to a growing number of unemployed or underemployed patients. Towns that once had American Auto health insurance benefits driving lucrative revenue have seen these benefits slashed and eliminated… drastically cutting into reimbursement with physicians and hospital systems alike. National and State health plans like medicaid and medicare are following or are sure to follow this trend in the near future as tax revenues fall across the nation. Over the next six years, medicare is projecting at least a 40% cut in reimbursement.

In almost any other industry, business would end when faced with such a dramatic cut in revenue. Individual physicians and Hospital CEO’s alike need to take immediate and drastic steps to plan for the impending changes that will transform the landscape of medicine. These changes must focus on operations management, growth in market share and cost minimization.

In each of these areas technology plays a key role. Take for example the careful execution of technology that makes it easier for primary care doctors to schedule referrals into surgical specialists. This simple technology improves the workflow and time spent on task in both the primary care office and referral office. It also improves the ease with which referrals are made to physicians in the system and creates an inherent competitive edge. This competitive edge fuels growth in market share for each participant, primary care doctor, surgical specialist and hospital system involved. Finally, this same technology drives costs down while most importantly optimizing many facets of the care delivered to the patient.

This example is just one small step towards using technology to boost earnings in an uncertain economy. Whether you are an individual practitioner or a hospital system trying to optimize brand placement and back it up with true quality care . . . you need to take steps today to utilize more technology . . . in your practice . . . in your hospital . . . and most importantly with your patients!

Removal of Tonsils and Adenoids

vsellis — Thu, 21 May 2009 22:15:28 +0000

Understanding Ear Tubes

vsellis — Thu, 21 May 2009 22:14:56 +0000

Minimally Invasive Sinus Procedures

DZX Medical — Thu, 21 May 2009 22:14:28 +0000

Video and Your Medical Practice Marketing

vsellis — Tue, 19 May 2009 22:54:48 +0000

The last few years have seen an explosion in the use of video online thanks to expanding access to high-speed internet connections in the home and the various locations where medicine is practiced. While incredibly powerful, the barriers, time and expense of producing quality video prevent most practices from making effective and regular use of it. Regardless of those barriers, video should be a consideration of every practice for educational and marketing reasons.

Most importantly video provides a means of educating patients in a manner that is intuitive, illustrative and provides them with the greatest opportunity to develop a complete understanding of their condition and procedure. Since most of us never have reason to look inside our own bodies, visualizing something like the inner ear is a rather abstract thing to picture for most people. With video we can provide a bloodless, 3-dimensional representation of the intricacies to assist in patient education.

Video also offers medical practices who choose to utilize the medium with a distinct competitive marketing advantage in several ways:

Instant boost over competitors not using video
Video lives on (DVD, online, …) even when the paitent is not with the physician and can be viewed by may people at once
Video provides an opportunity to provide an improved patient experience which has been shown to correlate with improved patient satisfaction
Video can contain logos, url’s, and other indicators of your practice so potential patients know who to contact
Video can be easily distributed and is within the reach of many, particularly online
Improved patient comfort level with physicians when they feel better educated
Video cuts across all three principal methods of communication, Visual, Vocal and Reading creating a longer lasting impression on the viewer than other methods
Video breeds familiarity

There is a very good reason why DZX has chosen to invest in assisting medical providers, suppliers and practitioners with video solutions which meet the requirements for unbiased medical education and marketing. Contact us to find out how we can assist your medical business or practice through video.

Docentia Video Service Will Soon Be Available Online

vsellis — Tue, 19 May 2009 17:40:45 +0000

DZX Medical will soon be making our Docentia videos available online for participating practices. Docentia DVD will continue to be an option and is recommended to be used in conjunction with the online version. To find out more about how you can utilize Docentia or to request us to contact your physician to add them to Docentia please contact us.

Using Docentia DVD to Expand Marketing Internationally

vsellis — Mon, 04 May 2009 19:11:02 +0000

A significant advantage of a product like Docentia DVD is the ability of the product to easily translate to other languages and cultures. Where different marketing approaches, branding and strategies are often required for different countries, Docentia DVD offers a single educational and marketing tool which can be easily used across the board. That is because:

Video illustration is a medium that can be easily understood by anyone who watches the DVD and
only the voice over has to be modified.

Since most procedures will remain essentially the same no matter where you go, access to video is essentially ubiquitous, and the DVD is so relatively inexpensive, it makes an ideal medium through which to educate and promote products and services which have the potential to serve the international community.

Talk to us to help discover other ways Docentia DVD can benefit your patients, customers and your company.

The Fires Within

vsellis — Thu, 26 Jun 2008 20:36:40 +0000

“What does a stubbed toe or a splinter in a finger have to do with your risk of developing Alzheimer’s disease, suffering a heart attack or succumbing to colon cancer? More than you might think. As scientists delve deeper into the fundamental causes of those and other illnesses, they are starting to see links to an age-old immunological defense mechanism called inflammation–the same biological process that turns the tissue around a splinter red and causes swelling in an injured toe. If they are right–and the evidence is starting to look pretty good–it could radically change doctors’ concept of what makes us sick. It could also prove a bonanza to pharmaceutical companies looking for new ways to keep us well.”

By CHRISTINE GORMAN; ALICE PARK; KRISTINA DELL

Read the full article at Time.com

Roundtable: Medical Device Marketing Today

vsellis — Wed, 18 Jun 2008 02:56:13 +0000

Medtech marketers are challenged to develop consistent messages for distribution through ever-changing media.
Moderated by Lori Luechtefeld
Medical device marketers today are harnessing novel approaches and cutting-edge tools to facilitate communication with their varied audiences. For this issue’s roundtable discussion, MX called upon a panel of experts to provide their views about the current state of marketing for medical devices, as well as the value of new tools and techniques being implemented by companies of all sizes (see sidebar).

Read the full interview at MedicalDeviceLink.com.

Utilization of DZX Patient Scheduler to Boost Business

vsellis — Wed, 18 Jun 2008 02:53:35 +0000

We are currently in Beta Testing with the DZX Patient Self-Scheduler but it’s not too late to think about strategies for the most effective use of patient self scheduling technologies to boost your bootm line, particularly in a lagging economy. While the patient self scheduler is designed to book individual appointments, physicians offices using DZX Patient Self-Scheduler may consider bundling services and offering them as a single appointment such as Lipodissolve and Botox as a “Make Over” package scheduled as one appointment. Since you have complete cotrol over DZX Patient Self-Scheduler you can easly book a 1hr or 45 minute appointment time as opposed to a traditional 30 minutes for the individual services allowing you to provide your services to more patients and increasing the number of procedures.
In addition to helping you bring in more revenue, using DZX Patient Self-Scheduler also has the added benefit of saving you money by moving some of the burden of schedule management off of your staff and into the hands of the technicians, nurses and physicians who will perform the procedure and the patients who wish to have the procedure.

If you would like to know more about DZX Patient Self-Scheduler, feel free to contact us by e-mail or by phone at 972.2123.5865.