Using Docentia DVD to Expand Marketing Internationally

A significant advantage of a product like Docentia DVD is the ability of the product to easily translate to other languages and cultures. Where different marketing approaches, branding and strategies are often required for different countries, Docentia DVD offers a single educational and marketing tool which can be easily used across the board. That is because:

1. Video illustration is a medium that can be easily understood by anyone who watches the DVD and
2. only the voice over has to be modified.

Since most procedures will remain essentially the same no matter where you go, access to video is essentially ubiquitous, and the DVD is so relatively inexpensive, it makes an ideal medium through which to educate and promote products and services which have the potential to serve the international community.

Talk to us to help discover other ways Docentia DVD can benefit your patients, customers and your company.

Using Market Forces to Your Advantage

Dr. Brad Bichey, M.D., and I recently released a whitepaper entitled “Using Market Forces to Drive a Competitive Edge.” The paper is targeted at medical and life sciences companies who wish to explore creative ways to market their products. For small and mid-sized businesses, creative marketing techniques are often a necessity. In the paper Brad and I introduce the concept of using market forces that already exist to your advantage by restructuring relationships between doctors, patients and medical companies (device, pharma, …) to create new opportunities and allow them to leverage the higher volume and higher ROI channels that are often overlooked.

If you would like to hear more about DZX can help you on applying this to your business please contact us.

New Marketing Strategies in an Uncertain Economy

During the last few months there has been increased suggestion that a recession may no longer be on the horizon, but may have already arrived. In the shadow of a looming downturn in an economy largely propped up by consumer spending, how are Health Care companies going to optimize their marketing strategies where the end user/recipient of their product is that very consumer? To exacerbate the problem, there are now ever stringent requirements by health care insurers and growing numbers of underinsured individuals in the population. These factors can make delivery of health care products even more difficult when patients have to cover a greater portion of their health care cost out of their own pocket.

More than ever, strategies need to be novel in their approach to reaching physicians and patients. These strategies also need to deliver accurate metrics on effectiveness. Those companies who use such strategies are seeking to maximize return on investment by reaching more of the decisions makers at less cost while spending less advertising to customers who aren’t in need of their product.

Some of these new approaches include:

1. Advertising strategies which deliver your marketing message to a highly targeted and qualified audience.
2. Choosing a delivery medium which effortlessly shares your marketing message across multiple users within the health care system.
3. Employing latent opportunities which exist due to behaviors inherent in the health care system.
4. Cross utilizing existing referral networks between doctors.
5. Unleashing new ways of promoting your marketing message by capitalizing on the resources of others.

By incorporating these strategies and others into your current plan a competitive advantage can be gained with improved economics. Do you want to create a BUZZ about your product? Do you want to create the perception that your company sets THE standard of care? Begin implementing any of these strategies in the New Year and get the Health Care System to start delivering your message and product to the marketplace.