Roundtable: Medical Device Marketing Today
June 18, 2008
Medtech marketers are challenged to develop consistent messages for distribution through ever-changing media.
Moderated by Lori Luechtefeld
Medical device marketers today are harnessing novel approaches and cutting-edge tools to facilitate communication with their varied audiences. For this issue’s roundtable discussion, MX called upon a panel of experts to provide their views about the current state of marketing for medical devices, as well as the value of new tools and techniques being implemented by companies of all sizes (see sidebar).
Read the full interview at MedicalDeviceLink.com.