Video and Your Medical Practice Marketing

The last few years have seen an explosion in the use of video online thanks to expanding access to high-speed internet connections in the home and the various locations where medicine is practiced.  While incredibly powerful, the barriers, time and expense of producing quality video prevent most practices from making effective and regular use of it. Regardless of those barriers, video should be a consideration of every practice for educational and marketing reasons.

Most importantly video provides a means of educating patients in a manner that is intuitive, illustrative and provides them with the greatest opportunity to develop a complete understanding of their condition and procedure. Since most of us never have reason to look inside our own bodies, visualizing something like the inner ear is a rather abstract thing to picture for most people. With video we can provide a bloodless, 3-dimensional representation of the intricacies to assist in patient education.

Video also offers medical practices who choose to utilize the medium with a distinct competitive marketing advantage in several ways:

1. Instant boost over competitors not using video
2. Video lives on (DVD, online, …) even when the paitent is not with the physician and can be viewed by may people at once
3. Video provides an opportunity to provide an improved patient experience which has been shown to correlate with improved patient satisfaction
4. Video can contain logos, url’s, and other indicators of your practice so potential patients know who to contact
5. Video can be easily distributed and is within the reach of many, particularly online
6. Improved patient comfort level with physicians when they feel better educated
7. Video cuts across all three principal methods of communication, Visual, Vocal and Reading creating a longer lasting impression on the viewer than other methods
8. Video breeds familiarity

There is a very good reason why DZX has chosen to invest in assisting medical providers, suppliers and practitioners with video solutions which meet the requirements for unbiased medical education and marketing. Contact us to find out how we can assist your medical business or practice through video.